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ABOUT

This is oROCOCO. The meeting point between strategy and creativity, spatial beauty and forward-thinking innovation, long-term vision and real-world impact. A management and matchmaking agency where refined leadership meets bold ideas—guiding architecture and construction professionals through complex transitions and sustainable growth, always with a personal touch.

Founded by Hadewijch Vanwynsberghe, oROCOCO offers interim management tailored to the built environment—from architectural firms to contractors, developers, and design-driven organisations. Whether in the private or public sector, large-scale or boutique, we step in with clarity, structure, and fresh energy. Our core belief: shaping spaces means shaping society—and beauty, functionality, and sustainability go hand in hand.

With over a decade of experience leading a national knowledge centre on digital transformation, Hadewijch now applies her strategic insight, creative direction, and organisational talent to help teams and projects in architecture and construction move forward—decisively and meaningfully.

 

She also regulary writes opinion pieces on her blog on social responsibility and trend-related topics, is a sought after keynote/guest professor and pressperson concerning (digital) strategy and trends.

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​AND when Hadewijch is not immersed in strategy, market trends or spotting talents, you’ll find her sketching, sculpting, or exploring inspiring places with her family and her friends. She believes in the power of wonder, as a force that shapes how we experience the world.

Expertise

General Management & HRM

Hadewijch developed a leading knowledge center for ten years, managing internal and external teams across national and European projects. She optimized operations, guided organizations in their (digital)strategy, and built strong stakeholder relationships.

Strategic Planning & Future Analyst

As an expert in organizational development, Hadewijch shaped strategies, implemented structures, and positioned businesses through market and trend analysis. Above she has the superpower to see what it will be, not what it is now. Her frameworks, like the Media Literacy Competence Model and learning paths are widely used in businesses, government and education.

Creative Direction & Marketing

Hadewijch developed products, roadmaps to businesses and the general public navigate the ever evolving (digital) landscape. Through in-depth experience in market research and customer behavior and strong intuition she shaped creative direction, brand strategies and positioning.

Change Management & Innovation

Hadewijch guided organizations through transformation, digitalization, and sustainable growth. With a focus on innovation, she helped businesses explore new market opportunities and future-proof their operations.

Education & Certification

PhD in Communication Science, 2015

Master in Sociology - Specialization in Organizational development, 2010

Impact Measurement Course, 2020

Financial Management Course, 2025

Human Resource Management Course, 2016

Product Design at the Academy, 2025

Organisation & Management course, 2020

Architecture & Urban design, 2015

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